TOPIC: T-MOBILE

1) Marketing channels. outline the marketing channels of T-Mobile

offering as they currently exist. Most product and service offerings will have more than one channel, so T-mobile system should include at least two; for example (1) a direct channel for internet sales: manufacturer –> customer; and (2) an indirect channel such as manufacturer –> distributor –> wholesaler –> retailer –> customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market of millennial? Why or why not?

2) Value chain. Referring back to the marketing channel in question 1, discuss what each member of the value chain does to bring value to the consumer